Pillow Guide
Optimising your sleep quality starts with the right pillow. Whether you prefer soft and plush for gentle support or firmer options for better alignment, the right pillow can help support comfort, recovery, and overall wellbeing. This guide breaks down the benefits of each filling type and firmness level—so you can choose the best fit for your sleep style and performance goals.
Filling Options
The filling of your pillow supports your head and neck alignment, setting the standard for your sleep. From the breathable softness of down to cooling fibres like Aerelle® Cool Night, each material is crafted to meet specific sleep preferences. This guide outlines their features to help you choose a pillow that enhances rest and supports your active lifestyle.
Natural Lightweight Down
Down is a premium choice known for its lofty softness and breathable comfort—ideal for those seeking a lighter, more luxurious sleep experience.
Key Features
- Natural Insulation: Down clusters trap air effectively, offering warmth without bulk.
- Lightweight Comfort: Delivers a soft, airy feel that reduces pressure on the neck and shoulders.
- Breathability: Promotes airflow to help regulate temperature.
- Durability: High-quality down retains its loft and comfort with proper care.
Benefits for Sleep & Recovery
- Comfort-First Rest: Luxurious softness helps support restorative sleep.
- Year-Round Adaptability: Breathable insulation makes it suitable for all seasons and weathers.
- Allergy-Conscious: NOMITE® and Downafresh® certifications mean our down pillows are cleaned to high hygiene standards and encased in dust mite-resistant cotton.
Our 100% down Elite pillows are responsibly sourced and expertly crafted to deliver premium loft and lasting comfort.
Natural Heavier Feather
Feather gives pillows more structure, making it ideal for people who prefer a firmer pillow.
Key Features
- Natural Structure: The central quill provides firmness and shape.
- Supportive Loft: Retains consistent form, supporting head and neck positioning.
- Durability: Resilient and long-lasting with regular care.
- Breathability: Natural fill promotes airflow for a cooler feel.
Benefits for Sleep & Recovery
- Firm Support: Can help maintain a more aligned posture, which may reduce pressure on the neck and shoulders.
- Subtle Warmth: Offers a gently weighted, cosy feel.
- Value-Led Comfort: A cost-effective option combining natural durability with everyday comfort.
Our Pro pillows blend the softness of down with feather support for a balanced, breathable night’s sleep.
Goose vs Duck: What's The Difference?
Goose Filled Pillows: Key Features
- Exceptional Loft: Larger clusters offer lighter insulation and a softer, airier feel.
- Plush Support: Retains loft and shape over time with proper care.
- Breathability: Supports airflow for temperature regulation.
- Longevity: Goose down's larger cluster size often makes pillows last longer.
Duck Filled Pillows: Key Features
- Balanced Comfort: Slightly firmer than goose, with a denser fill for grounded support.
- Natural Warmth: Provides cosy insulation for cooler environments.
- Compact Loft: Offers a firmer, supportive feel that some sleepers may prefer.
- Breathability: Maintains airflow to reduce overheating.
Overall
Goose typically provides higher loft and a softer feel. Duck offers firmer, denser comfort. Both options deliver breathable, natural support to suit different sleep preferences.
Synthetic
Our synthetic fill pillow contains Aerelle® Cool Night, a high-performance fibre designed to support a cooler, more breathable sleep environment—ideal for sleepers who run warm or those in hotter climates.
Key Features
- Temperature Regulation: Disperses excess heat for cooler rest.
- Breathable Fibres: Encourages airflow to reduce moisture and heat buildup.
- Soft & Lightweight: Delivers plush comfort without bulk.
- Durability: Maintains structure and cooling performance over time.
Benefits for Sleep & Recovery
- Cooler Rest: Helps reduce overheating, supporting more comfortable sleep.
- Fresh Feel: Breathable construction promotes a clean, dry sleep environment.
- Allergy-Friendly: Hypoallergenic fibres resist dust mites and mould—ideal for sensitive sleepers.
Our Cool Down pillows, filled with Aerelle® Cool Night fibres, combine cooling technology with consistent, lightweight comfort.
Firmness
The firmness of your pillow can impact your posture, comfort, and overall sleep quality. Here’s how to choose based on your sleep position and preferences.
Soft
- Gently cradles the head and neck with minimal elevation.
- Ideal for stomach sleepers.
- Moulds to your natural shape, helping reduce pressure buildup around the head and neck.
Medium
- Balances softness and support—great for back sleepers or sleepers who shift positions during the night.
- Maintains moderate loft to help keep the head and neck aligned.
- A versatile option suitable for most sleep styles.
Firm
- Offers consistent support for side sleepers or those needing extra neck alignment.
- Denser fill prevents sinking and promotes stable positioning.
- May help reduce pressure on neck and shoulders.
Fill Power: A Measure of Down Quality
Fill power refers to the volume one ounce of down occupies (measured in cubic inches) and is a key indicator of a pillow’s loft, softness, and long-term performance.
- 400–600 – Lightweight and breathable, best for warmer environments or those who prefer a lower loft.
- 650-750 – Offers balanced loft and support, making it suitable for a wide range of sleep preferences and climates.
- 800+ – Delivers maximum loft and plushness for a softer, more luxurious feel.
Higher fill power means fewer down clusters are needed to achieve loft, so the pillows feel lighter yet offer excellent cushioning and breathability—ideal for sleepers seeking softness without added bulk.
Note: While fill power influences loft and softness, it is not the only factor in determining firmness. Pillow firmness is more affected by fill volume and construction.
Allergy Considerations
Natural Fillings – Down and Feather
Our Downafresh® certified down and feather pillows are rigorously cleaned and processed to meet strict hygiene standards, minimising potential exposure to common allergens like dust and mites.
Plus, NOMITE® certification ensures that our tightly woven cotton casings act as an effective barrier against dust mites—offering a breathable, natural-filled option that many allergy-sensitive sleepers can enjoy with confidence.
Synthetic Fillings – Aerelle® Cool Night
For those with heightened sensitivities, our Aerelle® Cool Night filled pillows provide an alternative that combines cooling comfort with hypoallergenic properties. These synthetic fibres are naturally resistant to dust mites and mould growth, unlike untreated natural materials, making them a practical option for sensitive sleepers—especially when paired with breathable, tightly woven cotton casings.
Breathable Cotton Casings
All our pillows are encased in high thread count 100% cotton. These tightly woven fabrics are both breathable and durable, promoting airflow while helping reduce allergen infiltration and moisture buildup. Our 233 thread count casing offers smooth, everyday comfort, while the Elite range features a 300 thread count weave for an even softer, silkier feel.
Care & Maintenance
Most pillows can be washed at home to maintain hygiene. For down and feather-filled pillows, professional cleaning is recommended to preserve loft and cleanliness. For detailed care instructions, refer to our pillow care guide.
Sizes - UK Standard
All our pillows are crafted to UK sizing standards. Slight variations may occur due to natural fill and materials.
Standard - 48cm x 74cm
Find Your Perfect Pillow Today
Elite Goose Pillow - 100% Hungarian Goose Down
Elite Duck Pillow - 100% European Duck Down
Cool Down Pillow - Aerelle® Cool Night